For Health with Humanity.
Launching our new brand
Launching our Salesforce toolkits as a part of GSK’s demerger of their consumer health services, then saw the birth and rise of our new stand-alone consumer healthcare company – Haleon.
Kickstarting with a series of global email campaigns to our Expert Professionals, we then followed this up by providing global assets to help support the local BU’s to extend further our message that Haleon is the HCPs home of trusted brands, science and resources, therefore nurturing and handling that brand equity from GSK across to Haleon.
Seen as GSK over the many years, transferring trust and brand loyalty without any disruption to our new business was vitally important when we saw 1st quarter results, which we were proud of, as a direct result of these projects.
Launching our sales force sizzle reel
Our first patient to pharmacist health app (MVP) before going B2B.
Enabling the future pharmacist to reach their communities beyond the doors of their pharmacy – we achieved
this inside 1 year which was an amazing achievement.
Our global events design methodology.
This was rolled out to every country for implementation for theor local markets.
Raising the bar and doing what’s best for expert professionals “Globally”. This piece of work presented a great challenge within showcasing our category brands side by side under the Haleon umbrella without any brand clash.
It needed to be a sustainable and inclusive experience to help better engage our HCPs and allow them to gain greater insights to our behavioural science, insights and key initiatives.
There are 4 key pillars in which defines both our design methodology and event strategy;
Haleon being the lead brand and visual experience
A core topic headline the experience
Followed by our trusted category brands, supported by data and science
Finally driving registration to our Haleon Health Partner Portal... for human and behavioural science, deeper insights, and support.
